Background

Snow Time came about after we finished a recent research experiment with micro controllers and wanted some way to showcase how the technology could be used within digital marketing.

It was also coming close to Christmas and every year we do something different to try and create a little buzz within our industry. As concepts starting flying around with our team we soon found out that one of our staff didn’t like Christmas and this sparked some wild ideas.

The one that made it to the top of the list was ‘It’s SnowTime’

The Concept

In its simplest form SnowTime was about allowing the general public to spread a little snow on our Grinch during Christmas whilst they sat behind their computers watching.

The Outcome

Over a 4 day period spreading a little snow turned into blasting a lot of snow, live via a micro site. People would arrive, get in the blast queue whilst leaving a message for the Grinch, wait for the curtains to go away and then sit back and laugh as the snow pummelled him back into his seat. We had a great response from the public with the blast queue hardly being free and an average of 18 people always watching the live stream for a solid 9am-5pm 4 day period!

During the latter part of the week he started to change how he felt about Christmas and now our Ex-Grinch loves everything about this festive period we all love. He has even vowed to bring the Christmas tree in next year.

Respect to our Ex-Grinch he was a true Star.